I’m not a big shopper or food enthusiast, but I’d like to have good options. Unfortunately, this is one thing that Australia lacks. Since it is a first world country that continues to have strong ties with the United Kingdom of Great Britain and Northern Islands (phew!), I expect to have more British brands in Australia.
I’m not British but my short but sweet travel to the UK has left me longing for the following brands:
Top 1 brand: Waitrose
Whilst Australia has Coles and Woolworths battling head-to-head in the supermarket chain arena with cameo roles played by Aldi and IGA, the British are lucky to have Waitrose, Tesco, Sainsbury’s, Asda and Morrisons. In my opinion, Waitrose takes the cake (in a great way) for their delicious desserts, such as frozen sweets, tarts, pies and cheesecakes. Walking up and down the aisle was a delightful experience that I would like to have at my disposal in Australia.
Top 2 brand: Marks and Spencer
There were rumours of plans to open a Marks and Spencer store in Australia in 2016. The Telegraph, unfortunately, confirmed in the same year that there’s no truth in the rumour. I wonder if it was just spread by those desperate to get the retail giant in Oi! Oi! Land. Marks and Spencer in the UK, known for its supermarkets and department stores, sells reasonably priced mid-market goods. I enjoyed shopping for food, especially meals and desserts, and clothes at M&S or as the British say ‘Marks and Sparks’. There is, however, some silver lining as there is now a dedicated M&S website for the Australian market that guarantees ease of delivery and returns.
Top 3 brand: Zizzi Co.
I’ve seen people in the UK queuing up despite the drizzling rain in the winter just to have a Zizzi Co. Although it seemed like the Italian pizza chain was everywhere, the quality of the food is consistently good. I especially love the calzone, pizza with egg and spinach in the middle and tiramisu. I’ve just had a look at their website and their spring special, melted mozzarella and pepper pesto croquettes, is beckoning me. I hope that one day I don’t need to endure a 24-hour flight, jet lag and sun-deprived days just to satisfy my craving for a Zizzi Co. meal.
Top 4 brand: White Stuff
Don’t be misled by the name. White Stuff doesn’t only sell white casual clothing, shoes and accessories. In fact, there is no shortage of colour in their shops. Touch their tops, scarves, knitwear, and dresses and straight away you’ll know that a lot of care has been put into the creation of each item. While they sell men’s accessories and shoes, the bulk of their products is targeted for women. Ladies can dress from head to toe with their wide array of outdoor and indoor garments. To this day, after over a year of purchase and many washes, I still treasure my knitted cardigan and doggy socks.
Top 5 brand: Schuh
Guess what they sell. Shoes! The shop boasts a wonderful collection of shoes for every occasion and style preference. Aside from popular brands, Schuh also stocks up on its own label, my favourite Red or Dead, and other less known but high-quality shoes. Step into a Schuh shop and you’re guaranteed to walk out with happy feet.
I can only dream that one day Australian investors would wake up to the reality that there is a market for popular British brands. They can add me to the list of over a million Brits living in Australia who would be over the moon to have their favourites right at their doorstep.
If you there are other British brands that you think the people in Australia deserve to have, let us know. Leave a comment, and hopefully our voices will be heard. 🙂